Morrisville-based ticket tech Etix is teaming up with Uber – a ride-share app that is quickly expanding in North Carolina – to provide event-goers free rides.

I chatted with both CEO Joe Kustelski and Brian Bauer, director at Rockhouse Partners, Etix’s digital marketing agency, who say it’s about taking advantage of disruptive technology to improve the user experience.

“We knew that being able to offer for venues that added value experience, the ticket buyers would boost sales for them,”…