As its MBA applicant pool becomes an applicant ocean, Duke University’s Fuqua School of Business is employing new software to track a student’s “demonstrated interest.”

One of the top business schools in the nation, Fuqua is implementing software called Talisma that logs when a student emails the admissions staff or attends an admissions event, allowing Duke to decode which students are most interested in its program, reports Businessweek.

Thus, students who bombard admissions offices with emails…