First Bank aims to gain trust by serving as publishing house

While many banks claim to educate the public on finances, First Bank is taking a different approach by acting as a publishing house.

Hunter Young, senior vice president of marketing and digital banking, says he believes delivering an audience-targeted publication will increase customers’ trust in the bank, which could increase bank deposits.

First Bank is headquartered in Troy. Young says banks purchase educational materials and claim to be educators, but First Bank’s approach is “adding value…